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Judul	:	The difference in consumer risk perception between celebrity endorser and expert endorser in college advertisements
Subjek	:	Celebrity endorser, Consumer product knowledge
Pengarang	:	SOLIHA, Euis; ZULFA, Naila
Sumber	:	Journal of Indonesian Economy and Business
Edisi	:	2009
Volume	:	24
No	:	1
Perpustakaan	:	ekonomi
Abstrak	: