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Judul : The difference in consumer risk perception between celebrity endorser and expert endorser in college advertisements
Subjek : Celebrity endorser, Consumer product knowledge
Pengarang : SOLIHA, Euis; ZULFA, Naila
Sumber : Journal of Indonesian Economy and Business
Edisi : 2009
Volume : 24
No : 1
Perpustakaan : ekonomi
Abstrak :